Toro Palace

branding for toro palace bar

branding for toro palace bar

Services

Visual Identity

Brand Strategy

Client

Toro Palace

Location

Lima, Peru

Year

2025

Info

Toro Palace is a bar positioned as an experience of character and sophistication, with an identity built around three key pillars: classical architecture, represented by the semicircular arch as a symbolic entrance threshold; the bull as the central figure, reinterpreted through an elegant and composed perspective that serves as the brand’s host; and heraldic ornamentation, inspired by the coats of arms of European monarchies and noble families from the 13th to the 19th centuries.

These elements come together to convey sophistication, character, and prestige, transforming Toro Palace into more than just a bar: an experience designed through symbolism and atmosphere.

Collaboration — Melisa Quispe

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