Polideportivo limatambo

Wayfinding & Signage

Wayfinding & Signage

Services

Brand Strategy

Visual Identity

Client

Polideportivo limatambo

Location

Lima, Peru

Year

2024

Info

The graphic concept is born from three key pillars: strength, discipline, and community identity. These values are visually translated into a solid construction of straight lines and bold geometries that convey strength, energy, and athletic character. As an identity element, the Limatambo Towers were used as a reference, incorporating them directly into the structure of the pictogram: the head is composed of two rectangles that evoke their silhouette, reinforcing the connection between the visual system and its context. Additionally, the use of angles in the construction adds movement and dynamism, alluding to the physical activity, effort, and vitality that characterize the sports complex

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